An inside look at Nike’s new invention. The Nike+ FuelBand is a unique device that turns the outside world into a gym placing the user in a new environment that will ultimately challenge them physically while providing them with a new experience.

Creative in the sense that the device is truly a portable gym, a piece of hardware that is operable for any user. With a series of workouts and activities ingrained in the bracelet it creates a unique experience for all users and is something that as we speak is revolutionizing the world of athletics


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